Personal details


Providing creative solutions > being part/ner and lead/er of a team > reaching objectives and finding new ways > surprising myself and others > creating innovative digital dialogue > results of my work are sustainable and entertain an audience > supporting a transparent open communication, business development


  • Publication of thesis: Barker, Stephanie, Stefankai Spoerlein, Tobias Vetter, Wolfgang Viereck. 2007. An Atlas of English Surnames. Frankfurt am Main: Peter-Lang-Verlag. [ISBN: 3-631-56272-1]
  • Gepr. Arbeitsplatzexperte (certified office expert) of the Mensch&Buero Akademie (European Office Academy) > Heidelberg > Germany > 2005
  • Acting in various plays in Bamberg , Düsseldorf and Berlin
  • Co-founding the Poetry Slam in Bamberg
  • Exhibiting artwork and photography in Schweinfurt and Bamberg

Career history

Head of Digital Marketing CoE
>since April 2018
Bayer Vital GmbH, K56, 51368 Leverkusen

  • Strategic planning of all marketing and communication measures for the brands Michael Page, Page Personnel, Page Executive and PageGroup in Germany and Austria
  • Special focus on digital measures, esp. effective cross-channel campaigns (PPC, Social, Mobile, Content)
  • Budget responsibility and team lead for Marketing and Communications unit for Germany and Austria
  • Coordination of deliveries of specialist shared Marketing units for CRM, Digital, Content and Research in Barcelona

Senior Marketing Manager Germany & Austria
>July 2016 to March 2018
Marketing Manager Germany & Austria
>February 2015 to June 2016
Michael Page International (Deutschland) GmbH, Carl-Theodor-Straße 1, 40213 Düsseldorf

  • Introducing sales-orientated search engine advertising with Google AdWords and Talention software
  • Optimising online recruiting measures in cooperation with IT, HR and Sales departments
  • National implementation of global procjects of Adecco Group SA, e.g. Way to Work, Adecco Experience and Resu-ME
  • Merging and heading the online team(s) for the brands Adecco Group, Adecco Personaldienstleistungen GmbH, Badenoch & Clark, DIS AG and euro engineering AG

Head of Online Marketing/Social Media
>Juli 2013 to January 2015
Adecco Germany Holding SA & Co. KG, Niederkasseler Lohweg 18, 40547 Düsseldorf

  • Responsible for all Online Marketing measures for brands Adecco, DIS AG and euro engineering AG and subsidaries
  • Optimizing all Online Recruiting measures in close cooperation with IT, Human Resources and Sales departments
  • National implementation of international projects launched by Adecco Group SA, e.g. Way to Work, Work Experience Contest, Global Talent Competitiveness Index or Resu-ME

Head of Online/Social Media
>March 2012 to June 2013
Manager Online/Social Media
>January 2011 – February 2012
Adecco Personaldienstleistungen GmbH, Niederkasseler Lohweg 18, D-40547 Düsseldorf

  • Coordinating and developing new concept for corporate website and intranet
  • Developing and implementing social media strategy, coordinating editorial content with internal departments and branches
  • Creating and implementing new online marketing measures with special focus on social media platforms, sales and recruiting support for all local branches in Germany

IT project manager
>May 2008 to September 2010
IronShark GmbH, Leutragaben 1, D-07743 Jena, Germany

  • Defining corporate communication and developing marketing campaign to further sales and recognition of IronShark as brand, especially on social media
  • Structuring recruitment process and overall human resource management
  • Defining the organisational structure of the company with the CEO to adjust the growth from 15 to 28 employees in 20 months
  • Managing team to design and program web2print portal OSCARtools and OKAT active, including concocting unique user interface
  • Heading team of web-designers onsite for re-launch of platform

PR consultant
>January 2007 to April 2008
Media Consulta International Holding AG, Wassergasse 3, D-10179 Berlin, Germany

  • Supervising an online portal for the European Commission (DG EAC) as platform to communicate the European Year of Intercultural Dialogue 2008 (EYID 2008)
  • Coordinating the national public relations campaigns of the EYID 2008 in France, Slovakia, Bulgaria, the Czech Republic and Malta

Multimedia consultant
>June 2005 to December 2008
Self-employed, Bamberg and Berlin

  • Project management for e-learning-portals of private and enterprise academies
  • PR and media relations for small businesses
  • Translation and interpretation service (English to German)
  • Working for various clients as web-designer including morph club GbR, Jette Joop Europe GmbH, K2,, Modul E, neonwerk GbR, OKA Büromöbel GmbH and the University of Bamberg

Project assistant
>April 2002 to May 2005
Modul E, Cherbonhofstrasse 10, D-96049 Bamberg, Germany

  • Print design and web design for conferences, seminars, presentations
  • Relocation service
  • Office consulting (data analysis, planning process, supervision of realisation)
  • Project management for multimedia projects
  • Devising and staging entertainment programme for company jubilee of Assmann Büromöbel
  • Devising concept and managing the production process for company brochure for OKA Büromöbel


  • German (Native)
  • English (Fluent – C2)
  • Spanish (Intermediate – B2)
  • French (Basic – A2)
  • Russian (Beginner – A1)

Software und Tools

Google AdWords, Facebook Ads Manager, bing ads/Yahoo Network, Talention, Retargeting/Prospecting, Criteo Dashboard

Google Analytics, Google Webmaster Tools, Brandwatch Analytics, MemoNews, altares Talkwalker

Microsoft Office 365, Adobe Photoshop, InDesign, Acrobat, Hootsuite, hearsay social, Voicestorm, Prezi

Microsoft Sharepoint, DotNetNuke, WordPress, SiteCore, Contens, Typo3, Joomla, HTML-Coding, CSS-Formatierung

Atlassian Jira, Scrum method


Magister Artium
>October 1998 to May 2005

English Linguistics, English and American Literary Sciences and Comparative Political Sciences at the Otto-Friedrich-University Bamberg > ISCED: 5A


Acting > theatre > cinema > sports (cycling, running, swimming, yoga) > performing and writing poetry > music (soundtracks, alternative, indie, classic) > design > photography


Available upon request.

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